Portfolio

Add Content

A different solution
to the same problem.

Add Content image
  • Roberto Simões (Art Director)
  • Tony Cotrim (CEO)
  • Anderson Freitas (Designer)

A Brave New Content

Project  Background

Add Content is a video production company focused on social media content. Their target audience is companies focused on Gen Z.

A typical Gen Z individual is self-motivated and deeply concerned for others. They aim to create a diverse community and value collaboration and social interaction.

They prioritize flexibility, relevance, authenticity, and non-hierarchical leadership. Although they are disappointed with inherited issues like climate change, they have a practical approach to addressing them. My goal was to create a visual identity to represent those values.

Moodboard image
Moodboard image
Moodboard image
Moodboard image
Moodboard image

Creative  Process

Add+Content aims to deliver unexpectedly joyful experiences. Its visuals should capture Generation Z's diversity, collaboration, and responsibility without losing the fun and lightness of these young people, being modern while timeless.

Logo Presentation Slide 1
Logo Presentation Slide 2
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Logo Presentation Slide 5

The Smart World of Gen-Z is mutable, and so is the logo.

Horizontal

Vertical

A logo that you can just type: +

Colors

There are many shades of gray in a world that seems black & white. Fancy a color?

#000000

Primary

#f0f0f0

Bg

#e9e9e9

Bg

#d0d0d0

Bg

#FF5301

Accent

Typography

A humanist sans-serif typeface
created for the digital age.

“My experience with designers was painful until I met Roberto. He quickly understood my business values and turned them into beautiful graphics.”

Client Picture
Tony Cotrim – Add Content CEO