Resumé

Resumé

About  Roberto Simões

In my 20+ years of design experience, I'm helping businesses build trustful brands that captivate their target audience, tying Marketing/Product together.

Skills & Tools

We shape our tools.
Our tools shape our skills.

Design Tools

  • Photoshop / Illustrator / Indesign
  • Affinity Suite
  • Sketch / Figma

Web Dev Tools

  • HTML / CSS / JS
  • Git / Github / Gitlab
  • NextJS / Jekyll / WordPress

Data Collection

  • Google Analytics / Optimize
  • Hotjar / Segment / Mixpanel

Teamwork

  • Notion / Slack / Zoom
  • Jira / Asana / Trello
  • Scrum / Agile
  • Clear Communication
  • Dear Collaboration

"Design is not just what it looks like,
design is how it works."

Steve Jobs

Work Experience

I design using my creative problem-solving, storytelling, and meaning-making strengths.


2022 — present

6Conn.vc

Head of Design

I helped rename and rebrand the company, working closely with the leadership, sales, marketing, product, and development teams. I'm building the new brand guidelines and product design system.

Remote


2019 — 2022

Design Consultant

Freelancer

I worked on strategy and hands-on brand-marketing-product design for StudySoup, Main Street, Chakra Heroes, Dquote, Add Content.

Remote


2017 — 2019

Travelperk

Sr. Marketing Designer

I joined the company to update the brand, working closely with the sales and product teams as a brand advocate. I also redesigned and developed their website, landing pages, ad campaigns, and event materials.

Barcelona, Spain


2015 — 2017

Stacktile

Lead Designer

I entered the company as a Product Designer, working on data analysis, user stories, user journeys, wireframes, UI design, and front-end development. Due to my branding and graphic design skills, I also became responsible for brand and marketing design.

Case Study

Berlin, Germany


2014 — 2015

Taggito

Sr. Product Designer

IoT and NFC-focused e-commerce serving thousands of clients in Spain and Latin America. I joined the company to help create a vision of how IoT and NFC would shape the future of events management.

Madrid, Spain


2007 — 2014

Elumina WebTV

Head of Product & Co-Founder

I designed and led the development of Brazil's first Web TV platform. In 2014, we closed a deal to sell the platform to a Brazilian advertisement holding.

Full Story

Remote


2003 — 2007

Elumina Design Studio

Creative Director & Co-Founder

I managed the design studio with over 50 employees. At Elumina, we supported many small to big companies to transform ideas into real and impacting design solutions.

São Paulo, Brazil


"Choose a job you love, and you will
never have to work a day in your life."

Confucius

My Certifications

I'm constantly learning, and I'm always up for a challenge.

Storytelling applied
to UX/UI

Domestika

Strategy-Based
Brand Identity Design

Domestika

Connecting with the hearts
of consumers with Archetypes

Tati Marx

Consumer Neuroscience
& Neuromarketing

Copenhagen Business School

Storytelling
for Influence

IdeoU

Email Marketing

Sendinblue Academy

Ruby on Rails
for Designers

Starter League

Marketing MBA

Madia Marketing School

Bachelor in Communication
& Media Studies

Anhembi Morumbi University

Informal Education

Learning and evolving as a person and professional are everyday duties for me. Check out:

Languages

I can communicate in some languages, but more importantly, I am fluent in business growth language.

  • Portuguese: native
  • English: fluent
  • German: basic

Speaking & Teaching

Teaching is Learning. I love the opportunity to share my experiences and knowledge.

  • Effective Communication in Healthcare

    Lecturer at Getúlio Vargas College

  • Health Care Websites

    Lecturer at HC-FMUSP

  • Professor at FIZO College

    Advertising course:

    • Discipline: Applied Computer Science
    • Discipline: Multimedia Production
    • Discipline: Visual Communication
    • Discipline: Creativity Workshop
    • Judge: Advertising Course Senior Thesis
    • Speaker: Introduction to Multimedia Production Workshop
    • Speaker: Digital Communication Trends Workshop
  • How to Build Your Own Blog

    Instructor at SESC-SP

  • Digital Media

    Teacher at Escola Takano de Tecnologia

Artistic Production

As Pablo Picasso defined it, "The purpose of art is washing the dust of daily life off our souls."Therefore, art is essential in my life.

  • GaTo

    Street Art Performance Videomaker

  • Gambiarra!

    Theather Play Videomaker

  • Cabaret Lazarus

    Theather Play Videomaker

  • Suzana Flag

    Bass Player & Multimedia Designer

Roberto Simões selfie