Resumé
About Roberto Simões
In my 20+ years of design experience, I'm helping businesses build trustful brands that captivate their target audience, tying Marketing/Product together.
Skills & Tools
We shape our tools.
Our tools shape our skills.
Design Tools
- Photoshop / Illustrator / Indesign
- Affinity Suite
- Sketch / Figma
Web Dev Tools
- HTML / CSS / JS
- Git / Github / Gitlab
- NextJS / Jekyll / WordPress
Data Collection
- Google Analytics / Optimize
- Hotjar / Segment / Mixpanel
Teamwork
- Notion / Slack / Zoom
- Jira / Asana / Trello
- Scrum / Agile
- Clear Communication
- Dear Collaboration
"Design is not just what it looks like,
design is how it works."
Work Experience
I design using my creative problem-solving, storytelling, and meaning-making strengths.
2022 — present
6Conn.vc
Head of Design
I helped rename and rebrand the company, working closely with the leadership, sales, marketing, product, and development teams. I'm building the new brand guidelines and product design system.
Remote
2019 — 2022
Design Consultant
Freelancer
I worked on strategy and hands-on brand-marketing-product design for StudySoup, Main Street, Chakra Heroes, Dquote, Add Content.
Remote
2017 — 2019
Travelperk
Sr. Marketing Designer
I joined the company to update the brand, working closely with the sales and product teams as a brand advocate. I also redesigned and developed their website, landing pages, ad campaigns, and event materials.
Barcelona, Spain
2015 — 2017
Stacktile
Lead Designer
I entered the company as a Product Designer, working on data analysis, user stories, user journeys, wireframes, UI design, and front-end development. Due to my branding and graphic design skills, I also became responsible for brand and marketing design.
Berlin, Germany
2014 — 2015
Taggito
Sr. Product Designer
IoT and NFC-focused e-commerce serving thousands of clients in Spain and Latin America. I joined the company to help create a vision of how IoT and NFC would shape the future of events management.
Madrid, Spain
2007 — 2014
Elumina WebTV
Head of Product & Co-Founder
I designed and led the development of Brazil's first Web TV platform. In 2014, we closed a deal to sell the platform to a Brazilian advertisement holding.
Remote
2003 — 2007
Elumina Design Studio
Creative Director & Co-Founder
I managed the design studio with over 50 employees. At Elumina, we supported many small to big companies to transform ideas into real and impacting design solutions.
São Paulo, Brazil
"Choose a job you love, and you will
never have to work a day in your life."
My Certifications
I'm constantly learning, and I'm always up for a challenge.
Storytelling applied
to UX/UI
Domestika
Strategy-Based
Brand Identity Design
Domestika
Connecting with the hearts
of consumers with Archetypes
Tati Marx
Consumer Neuroscience
& Neuromarketing
Copenhagen Business School
Storytelling
for Influence
IdeoU
Email Marketing
Sendinblue Academy
Ruby on Rails
for Designers
Starter League
Marketing MBA
Madia Marketing School
Bachelor in Communication
& Media Studies
Anhembi Morumbi University
Informal Education
Learning and evolving as a person and professional are everyday duties for me. Check out:
Languages
I can communicate in some languages, but more importantly, I am fluent in business growth language.
- Portuguese: native
- English: fluent
- German: basic
Speaking & Teaching
Teaching is Learning. I love the opportunity to share my experiences and knowledge.
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Effective Communication in Healthcare
Lecturer at Getúlio Vargas College
-
Health Care Websites
Lecturer at HC-FMUSP
-
Professor at FIZO College
Advertising course:
- Discipline: Applied Computer Science
- Discipline: Multimedia Production
- Discipline: Visual Communication
- Discipline: Creativity Workshop
- Judge: Advertising Course Senior Thesis
- Speaker: Introduction to Multimedia Production Workshop
- Speaker: Digital Communication Trends Workshop
-
How to Build Your Own Blog
Instructor at SESC-SP
-
Digital Media
Teacher at Escola Takano de Tecnologia
Artistic Production
As Pablo Picasso defined it, "The purpose of art is washing the dust of daily life off our souls."Therefore, art is essential in my life.
-
GaTo
Street Art Performance Videomaker
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Gambiarra!
Theather Play Videomaker
-
Cabaret Lazarus
Theather Play Videomaker
-
Suzana Flag
Bass Player & Multimedia Designer