Add Content
A different solution
to the same problem.
- Roberto Simões (Art Director)
- Tony Cotrim (CEO)
- Anderson Freitas (Designer)
A Brave New Content
Project Background
Add Content is a video production company focused on social media content. Their target audience is companies focused on Gen Z.
A typical Gen Z individual is self-motivated and deeply concerned for others. They aim to create a diverse community and value collaboration and social interaction.
They prioritize flexibility, relevance, authenticity, and non-hierarchical leadership. Although they are disappointed with inherited issues like climate change, they have a practical approach to addressing them. My goal was to create a visual identity to represent those values.
Creative Process
Add+Content aims to deliver unexpectedly joyful experiences. Its visuals should capture Generation Z's diversity, collaboration, and responsibility without losing the fun and lightness of these young people, being modern while timeless.
The Smart World of Gen-Z is mutable, and so is the logo.
Horizontal
Vertical
A logo that you can just type: +
Colors
There are many shades of gray in a world that seems black & white. Fancy a color?
#000000
Primary
#f0f0f0
Bg
#e9e9e9
Bg
#d0d0d0
Bg
#FF5301
Accent
Typography
A humanist sans-serif typeface
created for the digital age.
Results
“My experience with designers was painful until I met Roberto. He quickly understood my business values and turned them into beautiful graphics.”